Community Media Access Partnership

The Open Media Globe
Submitted by Kathy Bisbee on Tue, 08/11/2009 - 14:13
Contact Information
Individual Applicant Name: 
Kathy Bisbee
About the Center
1. Does your organization currently have a public computer center?: 
No
2. What is the goal of your public computer center? If it currently is not set up do you have organizational capacity for one?: 
CMAP's new computer and media center in Hollister would enable rural access to media production, increase the number of life-long broadband users, and provide trainings and services to hundreds of low-income residents, minorities, English-language learners and at-risk youth, in partnership with the Hollister Youth Alliance, the San Benito Free Library, San Benito Community Foundation and other non-profits. Residents are currently traveling 40 minutes to access the media and technology training and resources at CMAP's main office in Gilroy. As part of the BMAP program, CMAP's resources would be more easily accessible to youth and residents in Hollister and San Juan Bautista.
3. What percentage of content submitted to your station is posted online?: 
100
4. Will your organization's public computer center be available to all members of the general public or a specific population?: 
Our new computer/media center will be available to all members of the general public, however, our project focuses on non-profit organizations, low-income residents, and low-income youth, the majority of whom represent communities of color and immigrants or new Americans.
5. Do you charge membership dues or other fees to the population you are proposing to serve?: 
Yes
6. What is the disabilities status for members in your area? Check all that apply.: 
Blindness, Deafness or a severe vision or hearing impairment.
A condition that substantially limits one or more basic physical activities such as walking, climbing stairs, reaching, lifting or carrying.
A physical, mental or emotional condition lasting 6 months or more.
Center Capacity
7. For the following questions regarding your center's capacity, are the values current or proposed?: 
Proposed
Public computer center name and type.: 
Broadband Media & Access Project (BMAP)
How many broadband-related equipment units (e.g. computers, wireless devices) have you/do you intend to purchase overall?: 
25
Center's Broadband Connection Speed (MBps): 
12
Number of Persons served per 120-hour business week?: 
25
Number of Persons served per 48-hour weekend?: 
15
Center Demographic Information
8. What is the estimated population size of your service area?: 
36000
9. What is your service area identifier?: 
15th and 17th Congressional District
10. What age distribution(s) will your center serve?: 
5 to 19 years
20 to 29 years
29 to 39 years
40 to 49 years
50 to 59 years
60 to 69 years
70 and above
11. What ethnicity(s) will your center serve?: 
Hispanic
Non-Hispanic White
Non-Hispanic Black
Non-Hispanic American Indian
Non-Hispanic Asian
Non-Hispanic Hawaiian or Pacific Islander
12. What gender(s) will your center serve?: 
Male
Female
13. What is the median household income for the population your center will serve?: 
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $44,999
$50,000 - $74,999
14. What education levels will your center serve?: 
Elementary - Kindergarten to Grade 5
Middle - Grade 6 to Grade 8
Secondary - Grade 8 to Grade 12
College
15. What is the unemployment rate for your service area?: 
16
16. What describes the language preference of your service area?: 
English - Primary
17. Please describe your center's outreach strategy and how can you reach communities lacking broadband access. : 
CMAP will promote the BMAP project in the Hollister and San Juan Bautista communities to recruit new CMAP members, attract non-profit organizations, youth and residents to the media production and training program and fee-based services. CMAP will use newspaper columns, advertisements, community events, newsletters, and email lists to promote the programs.
19. How will you measure the program's impact in reaching disconnected communities and increase broadband adoption?: 
Measurement will include intake surveys for each training, and evaluations at the end of each training program in regard to both skills, broadband interest/use, and how the participants heard about the BMAP program.
20. Please describe your primary training and educational programs, including curricula, student certification programs, etc.: 
Examples of classes offered: media production, camera, screenwriting, digital storytelling, lighting, narration, citizen journalism, claymation, community documentation, Internet applications for non-profits, paypal and online fundraising, social networking, video content online, web development, online marketing, and video blogging. CMAP would be able to train several evenings a week, offer specialized trainings, and our computer lab would be open in the evenings for free broadband access, video production, and classes. Media and computer training programs would focus on non-profits, youth, low-income residents, and minorities, as extension of CMAP’s media and technology classes currently offered in Gilroy but not yet in Hollister.
20a. How many hours of training do you/expect to provide per person on average through training programs(s)?: 
2-4 hours per person
20b. How many full-time instructors/facilitators do you/will you employ for broadband and digital literacy training purposes?: 
1.5
Other Information
21. Is there evidence that less than 40% of your service population has broadband web access?: 
Yes
22. How will your center provide a $10,000 match of funds?: 
CMAP is prepared to offer matching organizational support for the program with capital funding to purchase equipment, build a small television studio with cameras and an editing suite with broadband Internet connectivity.
23. Does your center currently have an online component or plans for an online component?: 
Yes
24. How do you plan to maintain a public computer center?: 
A New Media Coordinator will be hired to operate the community media and technology center extension in Hollister, and through continuation of the job training program, local underserved youth will be hired to assist with community media production and social media trainings. Staff from CMAP’s center in Gilroy will assist several days each week to provide additional trainings, membership orientations, and assist with media production.
25. How do you plan maintain a website for your station or for the public computer center?: 
With funding from the Open Media Project, CMAP plans to hire a qualified Drupal developer to update our existing Drupal website with the defined modules of the project.
26. Are you interested in enabling your community to directly schedule any portion of your programming schedule?: 
Yes
27. Are you interested in sharing content with other public access TV stations?: 
Yes
28. How many total new home subscribers (households) to broadband do you expect to generate over the entirety of the program?: 
200
29. How many total new business and/or institutional subscribers to broadband do you expect to generate?: 
25